Apr 20, 2021
Imagine a world without litter. That is the mission of today’s guest, Jeff Kirshner, founder of Litterati. Litterati is an app that is empowering individuals to make a significant, measurable impact on the environment. By capturing data through geo-tagged photos of litter, Litterati is able to understand why the litter is on the street and where it is coming from. Litterati is a shining example of how communities are using technology and data to make the world a better place.
When I first spoke with Jeff I was inspired by his passion to make a positive change, and what I find particularly fantastic about Litterati is that it really is about a collective effort across communities. I am a strong believer that we as individuals can take small actions to make a significant impact, and Litterati has shown, without a doubt, how a single person can inspire a community, influence an industry, and change government policies.
Former world backpacker turn bartender, Jeff Kirschner is a serial entrepreneur with a love for storytelling. And when his 4-year-old daughter saw a plastic tub of cat litter in the woods, little did Jeff realize that it would be the spark for creating Litterati - a movement that’s “crowdsource-cleaning” the planet. Litterati has been featured by National Geographic, Rolling Stone, and Forbes, and they are backed by leading Silicon Valley investors, the National Science Foundation, and have been highlighted at TED.
Connect with Jeff