Nov 15, 2022
Women are 50.8% of the population and 52% of the professional level workforce. Yet, in the world, Women account for only 25% of senior-level officials and managers, only 20% of board seats and only 6% of CEOs.
With a lot of discussion happening around the lack of women in business leadership positions and the lack of funding for women-led businesses, Cassie Abel thought, “‘why aren’t we making a point to support brands that already have women at the top?’” Thus the creation of Women-Led Wednesday, a purpose-driven holiday that encourages the public to shop from women-led businesses with the goal of supporting and uplifting women in business and leadership.
Besides being the mastermind behind Women-Led Wednesday, Cassie is also the Founder of Wild Rye, a company based here in Ketchum, ID that crafts design-driven ski and mountain bike apparel for the modern outdoors woman.
I hope this conversation helps you understand that where you spend your dollars truly does matter and I hope it inspires you to support and uplift the women entrepreneurs and leaders in your life.
About Cassie
Cassie Abel is the CEO and Founder of Wild Rye and is personally dedicated to elevating women from the backcountry to the boardroom. She is a familiar face in the outdoor industry, having spent most of her professional life working in marketing and PR for Smith Optics, Grand Targhee Resort and her own PR consultancy, White Cloud Communication. Cassie founded Wild Rye in 2016 to bring women an apparel option that’s equal measure beautiful and technical without compromise on fit. She is the driving force behind Women Led Wednesday, a Tory Burch Foundation fellow, a Forbes Next 1,000 honoree, a 3x All-American Lacrosse player and NCAA National Offensive Player of the Year and a mom to 3-year-old Sawyer. A Colorado College graduate, Cassie has called Ketchum, ID home for the better part of 30 years, though originally hails from Vashon Island, WA. Cassie loves to mountain bike, ski, camp, hike and wear as many costumes as possible…ideally while playing outside with friends.
Connect with Cassie
Wild Rye Website https://wild-rye.com
Women-Led Wednesday https://womenledwednesday.com
Wild Rye Instagram https://www.instagram.com/wild_rye_/
Women-Led Wednesday Instagram https://www.instagram.com/womenledwednesday/
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